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Plato

Improve attention, enhance focus, increase processing speed, and do it all with a sense of calm.

  • Improves attention
  • Reduces distractibility
  • Enhances focus
  • Improves short-term memory
  • Improves cognitive processing speed
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Love Plato or your money back
Product

Stay focused

  • Improves attention
  • Reduces distractibility
  • Enhances focus
  • Improves short-term memory
  • Improves cognitive processing speed

Stay calm in stressfull situations

  • Reduces temporary anxiety
  • Helps maintain normal blood pressure levels
  • Helps maintain normal heart rate

Stay happy

  • Supports a positive mood
  • Improves social functioning
  • May support healthy cognition through aging
Product

Take two capsules together daily.


Best taken with a meal containing fat, like nuts, oil, eggs, or fish for best absorption. 

When taking Plato consistently, you may notice increased focus, energy, and relaxation right away, but full benefits to memory may take as much as 6 weeks.

NOTE: Talk to your doctor before beginning a new supplement, including Plato, especially if you are pregnant, nursing, or on SSRIs, MAOIs, SNRIs, hormone therapy, or a vasodilating blood thinner.

Product

Safe ingredients for conscious consumers 


Bacopa whole plant extract, Rhodiola root extract, Asian ginseng root extract, L-Theanine, rice powder, capsule (hydroxypropyl methylcellulose, magnesium stearate, and silicon dioxide)

Product

All ingredients are 100% traceable, standardized for safety, and sustainably sourced. No proprietary blends, no artificial ingredients, full transparency. 

  • Wildcrafted bacopa standardized to be active at the 5HT (serotonin) receptors that are key to optimal cognitive function. Made in a cGMP certified, botanicals-only facility
  • Wildcrafted Rhodiola rosea root tested throughout processing and preparation of the final product 
  • Asian (Panax ginseng) root extract
  • Pure L-Theanine amino acid
Product
Benefits

Stay focused

  • Improves attention
  • Reduces distractibility
  • Enhances focus
  • Improves short-term memory
  • Improves cognitive processing speed

Stay calm in stressfull situations

  • Reduces temporary anxiety
  • Helps maintain normal blood pressure levels
  • Helps maintain normal heart rate

Stay happy

  • Supports a positive mood
  • Improves social functioning
  • May support healthy cognition through aging
Product

Take two capsules together daily.


Best taken with a meal containing fat, like nuts, oil, eggs, or fish for best absorption. 

When taking Plato consistently, you may notice increased focus, energy, and relaxation right away, but full benefits to memory may take as much as 6 weeks.

NOTE: Talk to your doctor before beginning a new supplement, including Plato, especially if you are pregnant, nursing, or on SSRIs, MAOIs, SNRIs, hormone therapy, or a vasodilating blood thinner.

Product

Safe ingredients for conscious consumers 


Bacopa whole plant extract, Rhodiola root extract, Asian ginseng root extract, L-Theanine, rice powder, capsule (hydroxypropyl methylcellulose, magnesium stearate, and silicon dioxide)

Product

All ingredients are 100% traceable, standardized for safety, and sustainably sourced. No proprietary blends, no artificial ingredients, full transparency. 

  • Wildcrafted bacopa standardized to be active at the 5HT (serotonin) receptors that are key to optimal cognitive function. Made in a cGMP certified, botanicals-only facility
  • Wildcrafted Rhodiola rosea root tested throughout processing and preparation of the final product 
  • Asian (Panax ginseng) root extract
  • Pure L-Theanine amino acid
Product
Product
The safe "smart pill"

Backed by evidence

Non-habit forming

Transparent sourcing

Every batch tested

Standardized for efficacy

Free of stimulants

The skeptics have spoken

What real people say about Plato

The yin to your coffee’s yang

We’re not telling you to give up coffee. L-theanine (a star ingredient in Plato) combined with caffeine has been shown to work better than caffeine alone, which is why people love matcha so much — it’s a naturally-occurring source of caffeine plus L-theanine.

So brew your favorite beans, but don’t forget Plato to help balance your system and offset some of coffee’s downsides.

Coffee Plato

Coffee:

Habit-forming

Plato:

Non-habit-forming

Coffee:

Jitters and crash

Plato:

Zero stimulants, helps improve calm

Coffee:

Exacerbates anxiety

Plato:

Reduces temporary anxiety

Coffee:

Acidic on stomach

Plato:

Herbal

Coffee:

Works temporarily, if at all

Plato:

Smooth and steady

Coffee:

Interrupts rest and sleep

Plato:

Increases relaxation while resting

Coffee:

Focus boost from caffeine

Plato:

Focus support from studied herbs

Plato + Coffee

Taken together with caffeine, L-Theanine (an ingredient in Plato) has been shown to improve speed and accuracy of attention-switching and reduce susceptibility to distraction in memory tasks better than caffeine alone.

Consuming L-Theanine with caffeine has also been shown to preserve the benefits of caffeine consumption, while further improving alertness and reaction time while reducing headache and improving attention.

Long story short, coffee plus Plato is a match made in heaven.

Get in a productive flow state …and stay there

Four safe ingredients, obsessively sourced for efficacy and safety

Product
Bacognize® Bacopa whole plant extract

a student’s secret weapon

Standardized for 12% bacopa glycosides. Active at serotonin sites in your brain to improve attention, enhance focus, support a positive mood, and more.
Plato features Bacognize®, which is the best form of Bacopa monnieri available, having been shown through clinical research to offer a broad array of benefits for cognitive health linked to 5HT serotonin binding activity and antioxidant capacity.
Product
Rhodiola Rosea extract

the no worries root

Rhodiola rosea standardized for 3% rosavins and 2% salidrosides, a dosage and potency selected to most closely match the most promising studies available. May help reduce cortisol response to stress, support a positive mood, and support concentration.
Our Rhodiola comes as Rhodiola5Plus™ #2, through Jiaherb’s HerbaLink™ – a unique chain of custody program geared towards providing the end consumer maximum transparency in botanical ID, sourcing, and traceability.
Product
Panax Ginseng

helps you stay in the flow

Panax ginseng sustainably sourced from Italian producer Indena. Standardized to contain 27 - 30% ginsenosides for supporting cognitive performance, improving working memory, reducing the perception of mental fatigue, and more.
The Ginseng in Plato comes from Italian producer of supplements and pharmaceuticals Indena® and is produced under cultivation before being standardized to a potency of not less than 27% saponins expressed as ginsenoside Rg1. This Ginseng is non-GMO, vegan, non-ionized, and certified Halal.
Product
L-Theanine

the thing in green tea that you love

200mg of l-theanine to help reduce temporary anxiety and maintain normal blood pressure and heart rate in stressful situations
Our L-Theanine is an amino acid. Simply put, it’s just a molecule. It doesn’t get much purer than that.

“More energy, mental clarity, better focus and more zen”

Product

Taking Plato every morning gave me an awesome boost of energy for the day. I noticed I was getting less tired, less stressed, and was able to manage more. This nootropic is hands down awesome. I highly recommend it to anyone looking for more energy, mental clarity, better focus, and more zen.

Daniela S.

Verified Customer

“My mood was stabilised and I can think more clearly”

Product

After a week of Plato, my mood has stabilized and I can think more clearly. I’m working long hours without relying on stimulants, which makes for a smoother transition into the evening.

Dan R.

Verified Customer

“I felt an increase in focus and energy levels”

Product

I felt an increase in focus and energy levels while I worked long strenuous hours. I also love how it doesn’t upset my stomach or make me feel any side effects.

Brittney C.

Verified Customer

The supplement for people who’d rather not take supplements

To be candid, we’re not huge fans of supplements.

You should be able to trust that everything going into your body is safe, tested, clean, and makes a positive difference in your body.

It’s hard to know when a product really made those standards.

But that’s why we made Plato in the first place.

We’re not a big company trying to pull the wool over your eyes -- we’re a small, family-run business who made Plato because we needed something to help us focus that was safe.

Get Plato →

Organize the tabs in your brain

Plato improves cognitive processing speed, improves working memory, and improves efficiency of attention so you can get your best work done.

Sounds nice, right?

Plato works quickly, and only gets better with time, which is why we recommend that you use Plato every day.

Right now, you can get your daily serving of Plato for only $1.30/day when you sign up for automatic refill.

Your daily ritual for smooth focus

Product

Your daily ritual for smooth focus

Sign up for automatic monthly refill so you never miss a day of focus and stress support.

Auto-refill $39/month
$1.30/day

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Free shipping on every order

Frequently asked questions

You might be wondering...

A: Yes! Plato is technically a nootropic.

‘Nootropics’, from the Greek ‘noos’, for ‘mind’, and ‘tropē’, for ‘to turn’, or ‘turning’, are, broadly-speaking, substances meant to increase or enhance cognition.

The term was coined in 1972 by Dr. Corneliu E. Giurgea. His characterization of nootropics is still the one widely accepted as the strict definition today. According to Giurgea, a nootropic must:

  • Enhance learning and memory
  • Enhance resistance of learned behaviors to conditions with the tendency to disrupt them
  • Protect the brain against physical or chemical injuries
  • Increase the efficacy of the tonic cortical / subcortical control mechanisms
  • Not be sedating, possess few or no side effects, if any, and be essentially non-toxic

A: The short answer is you that can’t patent a plant. Without a patent, drug companies have almost no incentive to spend the enormous amount necessary to even begin the process of making an approved drug out of an herbal ingredient, no matter how promising that ingredient is.

Beyond that, and broadly speaking, the exact mechanisms of action of these herbs aren’t well-enough understood to allow a synthesized or patented version of these herbs to exist as a drug product. In many cases, the whole plant, or in some, a handful of compounds, are as close as studies have come to pinpointing the actives in a given herb.

Now, that might be a chicken or the egg thing. The pharmaceutical industry have major upfront costs in bringing a drug to market and it’s possible these herbs don’t meet any number of criteria they have for deciding what avenues to investigate and what compounds to develop into prescription drugs. On top of that, these herbs aren’t to be used to treat a condition, which is what prescription medicine is all about.

To clarify that last point, the Food, Drug, and Cosmetic Act of 1938 is the law that stipulates that the FDA regulates food separately from drugs. Under this rule, drugs are defined as products used for medical purposes, whereas foods have nutritional purposes, and food is the category supplements fall under. Drugs are for treating, preventing, diagnosing, or curing diseases, and thus, by exclusion, supplements can’t be marketed with claims to do any of those things.

For more on this topic, check out Integration of botanicals in contemporary medicine: road blocks, checkpoints and go-ahead signals. (Chugh, et al 2018)

A: There are a number of reasons a manufacturer might choose to include an ingredient in their supplement.

First, it’s not illegal or very closely regulated – according David Kessler, commissioner of the FDA when the Dietary Supplement Health and Education Act of 1994 (DSHEA) was approved:

“The 1994 Dietary Supplement Act does not require that dietary supplements (defined broadly to include many substances, such as herbs and amino acids, that have no nutritive value) be shown to be safe or effective before they are marketed. The FDA does not scrutinize a dietary supplement before it enters the marketplace. The agency is permitted to restrict a substance if it poses a ‘significant and unreasonable risk’ under the conditions of use on the label or as commonly consumed…Congress has shown little interest in protecting consumers from the hazards of dietary supplements, let alone from the fraudulent claims that are made, since its members apparently believe that few of these products place people in real danger. Nor does the public understand how potentially dangerous these products can be.”

 

Other common reasons for including risky or unproven ingredients:

They’re hot – like anything, supplements have fads of their own, and by including the latest ‘hot’ ingredient, supplement makers can ride the buzz (pun intended).

It’s cheap – some ingredients may have little to no proven effect but are cheap to source and include in a supplement. To some consumers, more ingredients is better. Often, they’ll just include a tiny amount of the ingredient — just enough to claim it’s in there as part of a ‘proprietary blend’. If you don’t see a quantity or potency on the label, you should be looking for more information.

They work for a short time – some ingredients do have an immediate and noticeable effect, but then you’ll quickly develop a tolerance, requiring the whole supplement to be cycled in order to remain effective, or to avoid developing a dependency(!)

They sound good on a label.

Lastly, to quote Upton Sinclair, ‘It is difficult to get a man to understand something when his salary depends upon his not understanding it.’ It may be good intentions mixed with a little bit of willful ignorance, as it is with a lot of the world.

If you want to know more about the history of the issues surrounding the lack of regulation, safety standards, and oversights in the supplement and vitamin industry, we recommend the book Do You Believe In Magic?: The Sense and Nonsense of Alternative Medicine by Paul A Offit, MD.

A: Plato is made from plants, and plants, like people, aren’t all alike.

Seasonal variation, changes due to weather, and even differences from plant to plant — all are common reasons for variations in the potency of herbs and roots.

For that reason (and a few thousand others), Plato is formulated with branded standardized extracts.

‘Standardized’ means every batch of each ingredient is identical in potency and purity, season to season, year over year.

‘Branded’ means we buy from suppliers who are proud to put their name on the product. Many supplements are made of generic ingredients, which is fine for, say, packaged food, but not so much for nootropics.

To find out more about why we use branded, standardized extracts, check out the article on formulation at our blog.

A: We didn’t see that movie, but probably not.

A: There are four ingredients on our label that aren’t the active ingredients in Plato:

1) Rice flour – Plato’s is formulated to match the amount of active constituents used in the best research available for each ingredient. As it happens, with those quantities of Plato’s four ingredients, the actives don’t perfectly fill two capsules, and empty capsule space can lead to breakage. For that reason, we use rice flour, an effectively hypo-allergenic, inert filler, to fill up the caps so they don’t get damaged in transit.

2) Hydroxypropyl methylcellulose (HPMC) – sounds crazy, right? This is the chemical name for plant fiber, and it’s what our veggie caps are made out of. Ours comes from birch and spruce trees.

3 + 4) Magnesium stearate and silicon dioxide – these two are present in tiny quantities in Plato as what are known as ‘excipients’.

Excipients are commonly used in the process of encapsulating herbal extracts to prevent them from clumping or becoming airborne as a fine herbal dust rather than sliding into the capsule like we want them to.

Magnesium stearate is a salt that adds negligible amounts of magnesium to the formula, and silicon dioxide is a naturally-occurring compound found in many foods (like beets and brown rice) and is frequently used to prevent foods like salt and protein powders from caking.

We cover this and some other formulation topics in more depth on our blog post titled, appropriately, Formulation.

A: Always talk to your doctor before beginning any new supplement, Plato included.

With that said, the mechanisms of action of multiple ingredients in Plato may work on the same pathways [PDF] as those of SSRIs, SNRIs, and MAOIs, which may cause complications.

For that reason, it is best to abstain from taking Plato if you’re taking any kind of anti-depressant.

A: Did you know that many supplement capsules, and even gelatin desserts, are made from animal parts? Specifically pig skin, cow hide, and bones?

It’s not … ideal. Even if you’re not veggie or vegan, the idea of your herbs coming wrapped in cow hide might not sound all that great.

That’s why Plato comes in veggie caps.

Specifically, Plato is encapsulated in CapsCanada’s K-CAPS. They’re made of hypromellose, a plant-based cellulose derived from birch and spruce trees.

They’re 100% plant-derived, Kosher, Halal, and the highest quality veggie cap on the market. ‘Spruce cap’ sounds better than ‘pig hoof cap’ right? Agreed.

A: Plato is produced in a facility that, while capable of making gluten-free products, isn’t usually in a gluten-free state.

Producing a product that will be certified gluten free requires a very thorough clean-down of the whole production area to ensure that no environmental gluten makes its way into the product. The testing to certify a product as gluten-free is quite expensive and so is the clean-down, and we’re not at the scale where we can make it work just yet. With that said, if you’re living the gluten-free life and you’re staying away from Plato for that reason, we’d love to hear your vote. It’s high on our wishlist.

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